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The gaming and entertainment complex is set to become Rivers Casino Philadelphia this fall. This brand change is part of the casino operator's strategy to align SugarHouse Casino with its Pittsburgh, Schenectady, New York, and Des Plaines, Illinois sites under the River brand.
Rush Street Gaming also seeks to unify its online gambling and sports betting activities in different states under one brand and one platform. The owner of SugarHouse Casino was licensed to develop what would be the first large-scale commercial casino in the lucrative Philadelphia market in 2006.
In addition to its new name, SugarHouse Casino is also expected to launch $ 15 million worth of upgrades by the end of the year. The renovation project consists of redoing one of the typical restaurants of the property, retyping the entire floor of the casino, as well as new decorations. The property is also preparing the launch of a state-of-the-art permanent sports betting office. SugarHouse Casino inaugurated a temporary sports betting facility last December which has become the first property in the Philadelphia area to offer sports betting services.
Its sister casino - Rivers Casino in Pittsburgh - started its own betting operation at about the same time. The casino launched the state's first online sports betting platform - SugarHouse Sportsbook. It also plans to join the state's online casino space, subject to the approval of the Pennsylvania Gaming Control Board. Greg Carlin, CEO of Rush Street Gaming, said that "the game in Pennsylvania has evolved tremendously" and that "keeping up with the changing landscape has been critical to our success." The director added that "the creation of a unified brand is another example of how we anticipate and respond to competition in the gaming market.
Planned improvements, including the addition of new signage, are expected to be implemented in the coming months. As already mentioned, the brand change is expected to be completed this fall.