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This news came after the announcement of a sponsorship agreement between parent company 888casino 888 Holdings PLC and the New York Jets during the NFL season 2018/2019.
As the official sponsor of the NY Jets, 888casino NJ will promote the New York Jets on its website. The online gaming operator will also display promotional materials on the MetLife stadium in the ‘red zone’ highlights, and on the pylons outside the stadium.
888casino will also be able to use NY Jets logos and branding in various marketing materials, match-play programs, advertising and NY Jets online platforms.
Yanov Sherman, Head of Group Commercial Development at 888, said they were satisfied with this deal, as working with the New York Jets was a dream come true and they were very happy to be the first NJ online casino to become a sponsor of an NFL team. He also stated 888 hope to support the New York Jets in every possible way and promote them to the best of their ability.
The European gaming giant has developed strong positions in the gaming sector in the United States.
888 New Jersey launched its online sports betting product in September 2018, now offering to the Garden State a full line of 888 online gaming services.
In January 2019, the gaming giant Caesars Entertainment was named the first sponsor of a league.
It's important to know that 888 is not the only online casino operator to enter a partnership agreement with an NFL team. Several NFL teams have also formed partnerships with other gaming operators.
In September 2018, the Dallas Cowboys partnered with WinStar World Casino and Resort. With this message, the Dallas Cowboys became the first NFL team to sign a sponsorship deal with a gaming company.
In October 2018, the Baltimore Raven NFL also entered a sponsorship agreement with Caesar’s Horseshoe Casino in Baltimore.